Advertising Strategist
Advertising is all about creating connections that inspire action. As an advertising strategist at PS
Media, Inc. you will be responsible for developing and executing advertising campaigns that connect our clients with their customers in a way that drives results. You will work with a creative team to develop concepts and messaging, and then manage the execution of the campaign across all channels. The successful candidate will have a deep understanding of the advertising landscape, with experience developing and executing integrated campaigns. They will be a strategic thinker with the ability to develop creative solutions that achieve objectives.

Duties & Responsibilities

• Understand the client’s business, products, and services, as well as their target audience
• Develop an advertising strategy that meets the client’s objectives within the budget constraints
• Manage multiple projects simultaneously while maintaining a high level of quality
• Create ad campaigns that are effective and efficient, utilizing various channels such as television, radio, print, online, and mobile
• Write compelling copy for ads with an understanding of each mediums capabilities
• Work with graphic designers to create visually appealing print pieces
• Select the most appropriate media outlets for the campaign and negotiate rates with the sales representatives
• Monitor the effectiveness of campaigns and make necessary adjustments to ensure maximum results
• Prepare reports detailing the progress of campaigns and present them to clients
• Stay up-to-date on industry trends and emerging technologies to ensure campaigns are at the forefront of innovation
• Meet deadlines and stay within budget

Required Skills and Qualifications

• Bachelor’s degree in advertising, marketing, business, or related field
• 5+ years experience in an advertising agency or similar environment
• Proven success developing and executing integrated advertising campaigns
• Strong analytical skills for measuring campaign effectiveness and ROI
• Excellent communication, presentation, and writing skills
• Highly organized with strong attention to detail

Preferred Skills and Qualifications

• Master’s degree in advertising, marketing, business, or related field
• 7+ years experience in an advertising agency or similar environment
• Experience managing a team of advertising professionals
• In-depth knowledge of digital marketing tools and platforms
• Extensive experience with market research and target audience analysis

A generous compensation package is available for qualified candidate.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Kennewick, WA 99336: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Preferred)

Work Location: One location

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