Kelsey Roseth Communications, LLC (dba Kero Creative) is a growing, woman-owned marketing and advertising agency headquartered in Duluth, MN — with offices in Fargo, ND and Asbury Park, NJ. To support our growth into this new market, we’d like to welcome to the team a Senior Marketing Strategist & Copywriter. We offer team members a fast-paced, ever-changing environment, and a place for creative professionals to grow, thrive and importantly, play.

As a hybrid marketing agency, we serve small, mid-sized businesses and corporations through brand development, which includes graphic design, web design/development, social media management, photography, videography and copywriting. With flexible hours, work-from-home environment and competitive wages and benefits – this opportunity is ideal for individuals seeking a fun, freeing job opportunity.

This full-time position will primarily be work-from-home, though our new hire will be required to live within 30-45 minutes of our Duluth, MN for client meetings, collaboration and team-building.

Marketing Strategy (35%):

• Develop, implement and execute client marketing strategies and campaigns
• Develop, implement and execute Kero’s own marketing strategies and campaigns
• Develop KPIs for both Kero and its clients, monitor progress and report on results
• Support Founder/Director of Business Development in preparing marketing budgets for both Kero and its clients
• Develop messaging to attract prospective customers/clients and retain existing ones, both internally and externally
• Lead market research efforts to uncover the viability of current and existing products/services
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership
• Collaborates, participates in, and coordinates promotional activities or trade shows on behalf of Kero Creative and its client base, as requested
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products
• Gathers and analyzes information to identify new markets and customers/client, demand for products and services, and efficacy of existing marketing campaigns and strategies, both internally and externally
• Work with FDBD to pursue and obtain SEMrush, Shopify Partners, Hubspot and Google Ads certification for agency
• Conducts pricing research and analysis to ensure competitive product and service pricing

Copywriter/Content Creator (50%):

• Conduct interviews with stakeholders via Microsoft Teams, phone and in-person
• Partner with the on-site Creative Director or lead Kero Creative videography shoots to provide a seamless experience, ensure brand clarity and conduct high-quality interviews
• Writing clear, compelling copy for various mediums (e.g. ads, blog posts, newsletters, Google Ads, brochures, web copy, etc.)
• Collaborate with creative team (internal and vendor partners) and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
• Edit and proofread copy (both individual work and that of contractors)
• Implement SEO principles to maximize copy’s reach
• Adjust graphic design deliverables as needed (we use Adobe Creative Cloud)
• Insert/edit content and media within Content Management Systems (CMS): i.e. WordPress, Wix, Shopify

Other (15%):

• Develop relationships in the Duluth-Superior business/non-profit leaders, engage with potential leads and support FDBD throughout the sales cycle
• Collaborate with media organizations, advertising agencies, contractors and team members (as needed to support Project Success Manager)

Requirements to Succeed in Role:

• Bachelor’s degree in marketing, communications, creative writing or related fields (Master's preferred)
• Exceptional understanding of how to craft effective story-focused messaging and develop impactful marketing strategies – generating proven leads for Kero and its clients
• Expertise in aligning writing to client's unqiue voice, tone, style, etc.
• Demonstrated expertise in marketing/advertising by alignment with team-set KPIs for role (established in first few weeks of working together)
• Independent, driven and self-motivated work ethic with a positive, relaxed attitude
• Exceptional ability to adjust messaging tone, style, language choice to align with various clients
• Entrepreneurial spirit, interest in taking responsibility of core marketing strategist and copywriter (with support from Founder/Director of Business Development as required)
• Proficiency in Content Management Systems (CMS): e.g. WordPress for content editing/insertion
• At least 7-10 years of experience in the field
• Positive, laid-back attitude – we want work to be fun!

Kero Creative provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• Choose your own hours
• Monday to Friday

Ability to commute/relocate:

• Duluth, MN 55811: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• We'll want to meet with candidates who've successfully implemented marketing strategies for their employers or clients. If you have a bulleted list to share of some campaigns and what was successful about them, that would help us more quickly assess your application.
• May we please have a link to your copywriting portfolio or examples of your work sent to hello@kerocreative.com?

Experience:

• Copywriting: 7 years (Required)

Work Location: Hybrid remote in Duluth, MN 55811

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