• Produce content across various formats and channels; key content examples include blogs, sales enablement materials, web pages, email, and social media.
• Support our editorial calendar by developing and publishing content that helps build our brand, demonstrates our differentiation, and enables our go-to-market motion.
• Partner with team members in product marketing, digital marketing, design, and other cross-functional teams to develop impactful content that resonates with our audiences
• Work collaboratively to distribute content and analyze/measure performance metrics
• Make complex topics like VSaaS (video surveillance as-a-service), IoT, Cloud, and AI easy to relate to and understandable
• Optimize website content considering SEO best practices

• You have 3-5 years of experience creating B2B content across a variety of content types, including blogs, landing pages, sales assets, social media, email, videos, and more.
• You're an empathetic audience-first storyteller. You're always thinking about the best way to communicate with your audience, regardless of the format
• You understand what a good content strategy that is mapped to a buyer's journey looks like
• You're a highly creative, organized, and detailed-oriented person who is able to write and create copy without sales-y language, marketing fluff, or technical jargon
• You've worked in a startup environment and love stretching yourself into other marketing domain areas

PI203781479